LF: Print Work- Expansion on Tour Advert

Above are two mainstream magazines that JLS have marketed their band image in. Young girls seem to be the main target audience of the boy band however I feel I would also consider publishing my tour advert in Sunday Supplement newspapers try  and target the parents of the young girl. Parents of younger fans will be able to afford to buy the tickets for their children.

Furthermore I may be inclined to have samples on national television. I believe a great time to show the advert would be before of after X Factor results show. Seen as JLS came through the X Factor it would be a great way of branching out to the younger audience.

I really like the simple but effective photography JLS use in the picture. Clearly they have take four individual still shots and photo shopped them together, I like the tone of black and white, however I would include a simple background with my image and use a low depth of field to focus in on the band.

Again this is similar to the JLS album cover of using a simple black and white image. I like the way they have changed the colours of the fonts, however when I create my tour advert I will include more sponsors and fonts at the bottom of the advert.

Rough Print Work - Basic Idea

Here is my initial photograph of what I plan to take for my Q magazine advertisement. This is, in practice, my idea in terms of positioning, lighting and posture. However it is excluding Blake as the third member and also they are not in own clothes.

JI: Export Footage

During this lesson we are going to be presenting our footage we have captured so far to the rest of the class. Today I have been working on exporting the footage from premiere on to the external hardrive for us to share.



Here is a screen shot of premiere of how I exported the file into the shared file.



As we have edited our footage on seperate files I then put the files into one premiere and selected it with the track, so it gives us an idea of our video as a whole.

JI: JLS Behind the scenes

Here's a video of JLS' new song behind the scenes. This gives us an idea of their lighting they have used, and ideas about framing which is useful.

CF Feedback - planning

Well done Timo, James, Luca

This is evidence of L4- planning and research. You all contribute some excellent video and print analysis, using critical theory to underpin your observations. Technical analysis were outstanding and there is a real intellectual engagement with the commercial role of the video, using Dyer to inform your work.

Your shoots are clearly well organised, but risk assessments and call sheets for the London shoot need to be there.

Use of ICT is also an assessment criteria; you need to design your blog, change menu layout so I can read it(!) and also consider layout of all blog posts; where possible use image, embedded clips,highlight key words, bullet points. In other words, consider the form of your planning - web - and design accordingly.

In term of production, I can see the process being documented, however at A2 you need more detailed reflection; exactly what shots did you set up on shoots, technical issues, how is this informing work, linking to planning. At times 2 lines are appropriate, but for a big shoot, I would expect you to all post and comment and clearly state what your own role was in the filming. For editing, you will need to document clearly and use screenshots to show process - what approach are you taking? what problems encountered?

The following is missing - vital for L4

Luca/James - advert analysis

mock-ups of all print work

Audience resarch post needs detailed analysis of results

Pitch?

Brighton footage embedded and analysed

storyboarding process documented, image evidence, animatic, reflection on process

To sec

JI: JLS - Take a Chance On Me

Here's JLS' new music video 'Take a Chance On Me'. I feel this is a great video, similar to our production and the feel we want to create. The London setting works great which gives us an image of what ours could look like the right footage. The idea we've had of shooting at night is the same to this, which I feel looks great, so we can take some ideas from this to our next shoot in London! We may struggle getting the lighting as good as this, however this will be a challenge we will need to overcome either with external lighting such as lamp posts or by bringing some sort of lighting with us.

LF: 11/11/11 - Update

Today I have edited some of the footage we captured at Somerset House for the second verse of the song, I have tried to include a faster cutting rate with each shot fading in and out, a technique I decided I was going to use after analysing other JLS videos. However later in the editing process I hope to include some other shots such as some night footage and some studio shots, as we feel the framing of Somerset House is not exactly what we wanted. Below is a still image of what the background to the framing looks like.