Tuesday, 18 October 2011

Group: Studio Recce

We decided to go on a recce to the studio where we are going to shoot some perfomance shots for our music video.



As you can see the studio is a blank canvas, so lighting, positioning and movement is going to be vital to create an effective look.





We've used spotlights to add that star effect in the shots although we haven't included the whole mise-en-scene, as we mainly just wanted to gain an idea how the studio feel will look.





Here is a basic shot with the use of a green screen comforming to the conventions of the genre with the male gaze breaking the fourth wall using the rule of thirds.

LF:Album Cover Analysis

     I have chosen to analyse JLS everybody in love, the genre of the track and the artist is portrayed in a very obvious fashion.



First of all the cover conforms to the typical boy band conventions as JLS are the focus of the picture and dominating the frame, furthermore the iconic signs of the city landscape in the background evokes there stardom as they are seen to be positioned above the skyline almost conveying a god like image. The most obvious of the linguistic signs is the large JLS logo with a star positioned in front of the J, once again this links with them being positioned a high above the ground as they are within touching distance of the stars and have reached the top of the music industry and are a very popular boy band.

    All four members of the boy band appear to be smiling and acting in an informal manner connoting an approachable side to the boy band. You can draw parallels between the way they are positioned in the frame and Richard Dyers first paradox where stars need to appear to be ordinary and extraordinary at the same time. First of all they seem to be wearing basic clothing and sitting around acting as though a group of normal friends would however when the viewer takes into consideration the way the linguistic signs and the background create there star image JLS then become extraordinary once again.

    The indexical sign that the JLS album cover creates is that of the younger generation who listen to mainstream popular culture music. Certain social myths are created that young men in society should conform to the physical aspects of JLS of being good looking and athletic. In my opinion the album cover connoted JLS as a promoting tool for there own success.

JI: Album Analysis

Here I have looked at and deconstructed a JLS album cover ‘Outta This World’. They are one of the most recent, iconic boy bands around at the moment with a huge following so we our group can relate to this album cover when producing our own digipak.



The genre of the album is clear with the main focus being the group in the centre of the image which connotes a pop star image which is related to a successful pop boy band which features in the charts. The linguistic logo of the band also supports this by portraying the band image with the bright white ‘JLS’ logo connoting their stardom along with the star and the title ‘Outta This World’, giving the impression the band are up amongst the stars of the music industry. Also the curved flowing font adds a more feminine look which appeals to their predominant female target audience, which fits with the genre of the boy band music style however the black background brings back the masculine feel.

The male gaze which they show is a feature of breaking the fourth wall to the audience to create the feel of the two paradoxes which Dyer mentions, about being ordinary and extraordinary at the same time to their fans and also present but not present.

The mise-en-scene within the cover creates their stylish image which is iconic and adds their appeal factor to their target audience, with their artificial look and sexual magnetisation making them idolised by others creating them to be a product which is used as a marketing tool to attract audiences. The indexical sign which the boy band creates from this cover is that you are in to mainstream boy band music and in reach with your emotions which combined create the social myth that fans of JLS are predominantly female.

Their non verbal language with the strong stance and serious look creates another image to the group compared to the lively boy band image they also portray which could be related of the type of tracks on the album being love songs and emotion filled.



The text on the back follows the theme of the front cover with the starry perception.