This is evidence of L4- planning and research. You all contribute some excellent video and print analysis, using critical theory to underpin your observations. Technical analysis were outstanding and there is a real intellectual engagement with the commercial role of the video, using Dyer to inform your work.
Your shoots are clearly well organised, but risk assessments and call sheets for the London shoot need to be there.
Use of ICT is also an assessment criteria; you need to design your blog, change menu layout so I can read it(!) and also consider layout of all blog posts; where possible use image, embedded clips,highlight key words, bullet points. In other words, consider the form of your planning - web - and design accordingly.
In term of production, I can see the process being documented, however at A2 you need more detailed reflection; exactly what shots did you set up on shoots, technical issues, how is this informing work, linking to planning. At times 2 lines are appropriate, but for a big shoot, I would expect you to all post and comment and clearly state what your own role was in the filming. For editing, you will need to document clearly and use screenshots to show process - what approach are you taking? what problems encountered?
The following is missing - vital for L4
Luca/James - advert analysis
mock-ups of all print work
Audience resarch post needs detailed analysis of results
Pitch?
Brighton footage embedded and analysed
storyboarding process documented, image evidence, animatic, reflection on process
To sec
