10/10/12 - Update

Today was a very successful lesson as we have built a solid foundation of what we want our video to look like and have come up with some very interesting shots. We are working very hard on the pitch which is due on Thursday, and hopefully we can get the go ahead to start filming!

Print Work Brief - Group

We have just been briefed about our next task , designing print work for our own album. This task includes creating a digipak , and two advertisments in a magazine. We have decided that James will create the digipak while Luca and I will create advertisiments but designed for different magazines targetting different audiences.

We already have some initial idea's about what we plan to do , but need some time to research more conventions of boyband print work. We will also need to carry out a print work analysis which will include :
- Genre
- Media Language
-Representation
- Institution and audience

We are throughly excited about some initial idea's we have , especially our digipak

Brighton Recce Reflection

Given the quality of the photos Luca and James have posted I think it is evident how successful we found the Brighton recce. The photos demonstrate that we have thought about themes and conventions consistent in boyband videos , especially with some of our glamourous posing.

Before the actual trip we were told we were required to shoot a range of shots that were meant to offer some inspiration as to what to include in our actual music video. These shots included :

-Sped up time shot

-POV
-360 Degree shot

-Tracking shot

-Low Angle shot

- Variety of Close ups

We completed all of these shots , with alot of extra practice footage that im sure gave us valuable experience in how to frame our shots. An example of the experience we gathered was that when we shot our sped up shot , we did so in a very public area. This was in Brightons shopping centre , thus , security were not very happy when they saw that we were filming someone standing still in the middle of a public area (they most likely thought we planned to do something). We were asked to leave , however after having gone through this experience it is evident we need to take public consideration into account before shooting any shots.

Group: Reflection on Audience research

After analysing our audience research last year we came to the conclusion that we need to include different strategies of gaining the data to help us mould and shape our final product to suit our target audience. Survey monkey is a good interactive way on gaining an insight into the viewers thought, however we feel the last time we use it some of our questions were rather week, thus the wording we used formed a leading question.

 

Therefore by using semantic differentials we believe we can still get back useful reliable results without forcing the audience down a certain route. It allows us to quantify opinions and gives the interviewee a scale on how much they liked or disliked an aspect of our work.

 

Furthermore there are other techniques we will use in gathering audience research such as focused groups. The focused groups are likely to consist of people we believe would be our target audience, younger males and females. They are a great way of testing our products, by understanding different opinions within the group, immediately. They also include concentrated feedback and we can ask how any improvements may be made

LF: Atlas Hands - Benjamin Francis Leftwich

I just came across this video and i really like some of the beach shots such as the very start and at 0:26 

What do you think?

TB: Technical Analysis Reflection

Above is the video I looked at for my technical analysis , ' The A Team' by Ed Sheeran. Doing this detailed analysis highlighted three key area's I will now pay attention to when filming our own music video.

- On our actual filming days we need to shoot far over the required amount , this is for filler shots and extra footage we may need to add into our final piece. Due to the fast cutting rate its necessary to film a large amount of footage.

- In the genre of song we are doing , a mild emotive narrative may be effective in adding a personal feel to the video , making it our own.

- Special effects , such as black and white layering or speeding up shots can prove incredibly engaging. Also , camera movement has become apparent as the most important tool in creating steady motion throughout the video.
(Left) - A screenshot of a woman kneeling over her dead friend. This is a very provocative shot , we hope to use framing like this to evoke emotion in our own piece.

Below is a scanned picture of my technical analysis that I carried out on paper.

LF:Brighton Recce Review

On the 27^th of September our media class went on a recce to Brighton to try and gain some basic ideas of what we would like our video to like and to experience filming in an urban environment and overcoming the difficulties that come with it.

Overall it was a very successful trip as we were thinking of using Brighton as one of our locations for our video. We like the location of the beach, a classic boy band location, combined with the edgy feel of the lanes adding a modern touch to our video. We had a list of shots we had to complete as well as doing our own work.

A shot that we were particularly excited about filming was a sped up shot, however we had trouble filming it. We attempted to film it in the main shopping centre however we had to stop filming because security said we were breaching regulations, however we still managed to complete 3 minutes of filming which we sped up 5000% and created an effective shot.

After analysing JLS ‘Everybody in Love’ a particular shot we liked was one of the boy bands singing directly into the camera whilst sitting down, therefore as we can see from above we decided to film from a low angle shot on Brighton pier. With a fast cutting rate and fading in shots we feel we can use this footage in our final piece.

Here is another still image we captured on Brighton Pier; we liked the background setting of the beach and the sea as it’s a very iconic shot, thus we are thinking of filming certain scenes of the video in black and white. I particularly like the contrast between the city landscape in the background and the picturesque beach. Whilst editing the photo I feel I slightly over contrasted it however on the HD cameras we wouldn’t do that. When we actually filmed this shot the camera would pan to the right as we walked to the left to create some movement within the shot.

In the photo above we tried to convey to the genre characteristics by wearing boy band clothing which combined with an authentic performance would create an authentic boy band feel.