JI: JLS Behind the scenes

Here's a video of JLS' new song behind the scenes. This gives us an idea of their lighting they have used, and ideas about framing which is useful.

CF Feedback - planning

Well done Timo, James, Luca

This is evidence of L4- planning and research. You all contribute some excellent video and print analysis, using critical theory to underpin your observations. Technical analysis were outstanding and there is a real intellectual engagement with the commercial role of the video, using Dyer to inform your work.

Your shoots are clearly well organised, but risk assessments and call sheets for the London shoot need to be there.

Use of ICT is also an assessment criteria; you need to design your blog, change menu layout so I can read it(!) and also consider layout of all blog posts; where possible use image, embedded clips,highlight key words, bullet points. In other words, consider the form of your planning - web - and design accordingly.

In term of production, I can see the process being documented, however at A2 you need more detailed reflection; exactly what shots did you set up on shoots, technical issues, how is this informing work, linking to planning. At times 2 lines are appropriate, but for a big shoot, I would expect you to all post and comment and clearly state what your own role was in the filming. For editing, you will need to document clearly and use screenshots to show process - what approach are you taking? what problems encountered?

The following is missing - vital for L4

Luca/James - advert analysis

mock-ups of all print work

Audience resarch post needs detailed analysis of results

Pitch?

Brighton footage embedded and analysed

storyboarding process documented, image evidence, animatic, reflection on process

To sec

JI: JLS - Take a Chance On Me

Here's JLS' new music video 'Take a Chance On Me'. I feel this is a great video, similar to our production and the feel we want to create. The London setting works great which gives us an image of what ours could look like the right footage. The idea we've had of shooting at night is the same to this, which I feel looks great, so we can take some ideas from this to our next shoot in London! We may struggle getting the lighting as good as this, however this will be a challenge we will need to overcome either with external lighting such as lamp posts or by bringing some sort of lighting with us.

LF: 11/11/11 - Update

Today I have edited some of the footage we captured at Somerset House for the second verse of the song, I have tried to include a faster cutting rate with each shot fading in and out, a technique I decided I was going to use after analysing other JLS videos. However later in the editing process I hope to include some other shots such as some night footage and some studio shots, as we feel the framing of Somerset House is not exactly what we wanted. Below is a still image of what the background to the framing looks like.

LF: JLT Tour Advert Ideas

 

After analysing numerous boy band posters the emphasis mainly lies on the quality of the image rather than the glamorous effects. For instance as shown above the Take That tour poster is a simple black and white image with a bland background. The font they use is also very simple however the stand out part of the poster is the font in gold. This visual technique connotes a sense of glamour as the rich gold colour contrasts with the rest of the image. I feel we can create a similar effect with our poster however I would make a couple of changes to my poster. Furthermore I would try to reduce the depth of field by using a low aperture and taking a close up image of the subject to try and blur out the background allowing the subject to stand out.

Furthermore I would use a high shutter speed to allow the image to be contrasting and with my skills that I have developed in Photoshop I could produce a brilliant image. Furthermore we are thinking of having a black and white filmed photograph therefore with the contrast the colours would really stand out. I am thinking of using a bold font that captures the attention of the viewer but I am not quite decided on the colour of the font.

Toward the bottom of the poster I will include all the tour venues and dates that the band will be performing at such as the O2 arena, due to there mainstream pop status. In addition as you can see for the Take That tour poster they have included the main sponsor of the event of the poster a theme that I can include in my work.

LF:10/11/11 - Update

Today I spent the lesson editing the footage from our original shoot in London. We had a huge amount of footage so I had to sieve through it to find the best angles and shots and integrate it into premier along with the track. I found syncing the movement of our lips with the lyrics particularly difficult however it is all beginning to piece it self together. We also decided on a day to go and capture more footage at night.

Print Work - Poster Print Work

For my print work I plan to do a magazine advertisement for our album. I will choose a photo out of the photos we took in London and the photo's we plan to take in the drama studio. Once I have picked a photo (most likely a photo from the studi0) I will use photoshop to edit it and to start creating my advertisement.
The album above is ''Hot Fuss'' by The Killers. I have placed a picture above because I want to do a similar effect with the font. I want to place ''JLT'' at the top and have the song name below the band name. Obviously I will use different style font to suit out genre more and I will also use different colours to suit the location.
The above single is JLS' first single release ''Beat Again''. The element that I like in this image is the use of the ''In Stores 14th July''. This is accurate information being given to potential customers to directly tell them when the album is available. Aswell as this writting I will also inclue reviews from other magazines, website for more information, and perhaps inclusive singles within the album. I will most deffinitely be using Q magazine for my advertisement. The magazine is a mini-book packed full of album reviews, music-related movies, DVDS, download lists, key events in pop and up and coming bands (which we would be). Due to this detail of information inside the magazine, it is important to maintain the same characterisitcs of the magazine within the advertisement.

It is a combination of the above factors that make a successful album advertisement. This research is neccessary to reach our desireable audience.