The genre of the album is clear with the main focus being the group in the centre of the image which connotes a pop star image which is related to a successful pop boy band which features in the charts. The linguistic logo of the band also supports this by portraying the band image with the bright white ‘JLS’ logo connoting their stardom along with the star and the title ‘Outta This World’, giving the impression the band are up amongst the stars of the music industry. Also the curved flowing font adds a more feminine look which appeals to their predominant female target audience, which fits with the genre of the boy band music style however the black background brings back the masculine feel.
The male gaze which they show is a feature of breaking the fourth wall to the audience to create the feel of the two paradoxes which Dyer mentions, about being ordinary and extraordinary at the same time to their fans and also present but not present.
The mise-en-scene within the cover creates their stylish image which is iconic and adds their appeal factor to their target audience, with their artificial look and sexual magnetisation making them idolised by others creating them to be a product which is used as a marketing tool to attract audiences. The indexical sign which the boy band creates from this cover is that you are in to mainstream boy band music and in reach with your emotions which combined create the social myth that fans of JLS are predominantly female.
Their non verbal language with the strong stance and serious look creates another image to the group compared to the lively boy band image they also portray which could be related of the type of tracks on the album being love songs and emotion filled.
The text on the back follows the theme of the front cover with the starry perception.
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