Group 9 Contents Page

Final Video

Call Sheets/Risk Assesment Example

Storyboard Animatic

Pitch


Candidate Number 5064 - Luca Forino

Evaluation Questions 1,2 & 4

Analysis of a video

Print Planning

Audience Research Question


Candidate Number 5194 - Timo Burbidge

Evaluation Questions 1,2 & 4

Analysis of a video

Print Planning

Audience Research Question


Candidate Number 5098 - James Irwin

Evaluation Questions 1,2 & 4

Analysis of a video

Print Planning

Audience Research Question

LF: Evaluation

Here is a slide rocket for questions 1 and 2



question 4

Throughout the production process we used http://www.blogger.com/ to present our ideas in many media formats, it allowed us to view each others ideas and comment upon them, I felt it was extremely useful throughout the production process

However other media applications such as slide rocket, prezzi and short video recording really allowed us to expand on our creative ideas, especially the short video recording. Towards the beginning of the production process we also used mood boards to gain a clear understanding of each others ideas and what we were looking to achieve.

Advantages of blog

• · Working collaboratively on the blog allowed us to share ideas.
• · Commenting on each other’s posts allowed constructive criticism on how to improve.
• · Could gain ideas of other group members through video posts off youtube etc.
• · Multimedia way of producing work increasing creativity.
• · Allowed us to discuss shots after technically deconstructing videos.
• · Quick and easy way to access power points and clips.
• · Attractive way of presenting our work.
• · Organizing our work became easier due to date and time etc.

Challenges

• · Thinking of new original ways of producing our work.
• · Organizing the visuals of posts was often difficult.

ot  Other ways of packaging our ideas included mood boards in which we could lay out our entire findings from our research. We also used personal comment on our group member’s work to express other ideas not only personal posts.

In my opinion the animatic was extremely significant in the creative process and the editing process. First of all it allowed us to gain some sort of original structure to what we wanted to achieve on each of our shoots and gain a basic understanding of our cutting rate and how much footage we would need to capture.

We determined what shots we still had to film and in what locations suited each shot the most. Furthermore once we captured some footage we were able to edit the footage against the animatic, which allowed us to envisage what we still had to film.

Survey monkey was useful to gather audience feedback; we also use web 2.0 applications such as YouTube to research other artist’s videos to gain some inspiration. Furthermore we could also use social networking sites such as facebook to gain an instant reaction to our video, I felt it was brilliant in showing our product to our target audience aswell as most of the people who viewed the video would have been between the ages of 13-20.

After deconstructing many print texts of a boy band culture I had a very clear idea of what I wanted to create for my tour poster, however Photshop was not my strongest area however as the course went on I became more familiar with the tools you can use to edit the images.

Once I had taken the still images of each member of the boy band my aim was to position them according to the rule of thirds covering the bottom two thirds of the poster, therefore in order to align them correctly I had to erase the background leaving behind the faces. Originally I tried to select the faces using the magic wand tool however that proved to be unsuccessful because I took the images in black and white it could not pick up the contrast in colours, as a result I used the eraser and carefully shaded round the outside of the faces in order to delete the background.

After I had completed this process on all 3 images I had to align them correctly by duplicating the layers. Although the poster looked effective with a black background I wanted to cover half of the face almost in a film noir fashion. Therefore I placed a cut out filter on the image and increased the contrast and brightness to cover the right hand side of the face. I felt it linked together brilliantly with the other ancillary texts and created a very modern urban feel.

• Once we had captured all our footage we realized our editing had to be excellent to create a realistic boy band videa. Thus one of the original ideas was that we needed to fade every cut in and out in order to allow the video to flow and have a softer touch. Once we positioned the footage in order by right clicking and selecting fade out video it allowed you to choose how quickly you could fade the footage in or out.
• Secondly because we were having two lines of action half the footage had to be edited in to black and white, as you can see from the images on the right you can click and drag the black and white effect on to the footage, which allowed us to differentiate the two lines of action.
• Finally we felt that some of our filler shots were two long and we always wanted the girl to have some sort of connection with the boy band. Therefore by overlaying the footage and decreasing the opacity it allowed us to run two shots over the top of each other.

Problems faced with editing

• · Night footage appeared grainy.
• · Some of our cuts did not fit the beat.
• · Lip sinking became difficult to see.
• · We were not able to fade some footage in or out.

Solutions

• · Increased the contrast on the night footage
• · Use the time expansion tool to make the footage seem longer and cut it on the next beat.
• · Overlay two types of footage so lip sinking did not become the main priority.
• · Increase the cutting rate and include more studio shots.

The main problem we experienced with the hd camera was setting the white balance and having enough light to shoot at night. At certain location we wished to film at the camera could not pick up enough light in order to film a decent shot, thus when we used torches there was two much light and it distorted the face.

Through this blog post my slide rocket presentation and my video post it is clear how I have used a wide range of media forms to communicate my ideas. I have included lots of still images accompanied with numerous video posts creating a multimedia evaluation. I have made my work visually attractive by using arrows to point out certain aspects of still images aswell as including video clips from youtube.

JI: Evaluation

Audience Research Video

Once we completed our final piece, we tested our final product to a varied audience from our friends, family to other piers.

Collectively we gathered detailed feedback from 16 people about our production, which we were able to evaluate and conclude the results which we could apply to our video, and allow us to learn from anything we didn’t perhaps apply or conform to in relation to the genre.

The questions we asked the audiences were;

What do you think the genre is?
For a boy band video like ours we found this question pretty straight forward and answered with a sense of collectiveness from our audience, being able to clearly identify our genre. This supports our previous research into boy bands of a similar genre and shows we conformed to the characteristics needed for this style of video which ultimately is what is vital through the production of a music video, attracting the target audience.

What was the best thing about the video in your opinion?
From this question we got a range of answers, evidently being a personal opinion from the target audience point of view, however a main point which was highlighted was the use of fades and effects through our video to create a sense of continuity and add the to the boy band image. We found from results the use of the girl involved with the band also in the image with the sense of her being transparent from the group now to give it a sense of distant memory from the love emotion being portrayed in the song.

What emotion do you feel at the end of the track?
The results this showed were all similar and everyone identified the feeling of a love lost which created a sense of sadness amongst the audience. Being a pop genre boy band song this was vital for our video to portray this emotion as a strong target audience is fundamentally females who are much more engaged with their emotions than males, so to connect with them a sense of love and deep emotion had to be prevailed.

Did you see a link between the lyrics and video?
With the girl being involved we found this question received positive responses, with the audience being able to identify the girl along with the lyrics acting a love relationship which had once been. At the beginning we weren’t too sure whether to include the girl in our production, however through feedback after our unfinished preview the audience said a girl would transform our video into what that genre needed to be, so this shows how research the whole way through the production is vital to adapt and better your production.

Would you enjoy watching this video again on scales of 1-5? (1 being No – 5 being definitely)
All of our candidates responded with either a 4 or 5 which shows positive feedback from our video, and suggests they enjoyed our video and felt it stood up to repeatability which is vital for a music video. Music videos are consumed on a mass wide scale for focused viewers being the stars’ fans to ambient viewing where people flick through the music channels. However it is viewed, the audiences have to be interested by the video, and feel they have gained a relationship with the artist otherwise they will lose interest in not only the video, but the artist.

Do you think there is anything missing?
No one commented on this question, whether this being due to the audience not being critical experts on music videos and the production process involved, however this praises our production of the music video we have produced, identifying we have conformed to what is needed for a video of this genre.

Any further feedback?
This question allowed our audience to be critical of our video production and suggest any bits that could have been improved. One comment which we received was about the lighting of the footage we captured outside the Gherkin in London, which they felt was a bit too dark and didn’t give the audience a full view of the group’s faces. We knew that filming at night time in London was going to be a difficult task anyway, however we felt it would create that dreamy boy band type feel to separate the artist from the audience. We tried to edit the footage on Premiere using the ‘Colour and Balance’ tools and editing the ‘Contrast and Brightness’ and we did alter it to the best we could, however didn’t result in as good quality footage as some of the other footage.

Evaluation Slide Rockets for Questions 1,2 and 4-TB

This is the first slide rocket for my evaluation.

Group:Music Video JLT

As we conclude deadline day, we have finally finished our production! Here it is, our music video, JLT - Close To You.

JI: Finished Printwork

For my printwork I had to design a 6 pane digipak to fit our music video, and the genre connected. It also had to coincide with Luca and Timo's style to keep continuity within our group.

Here is my sleeve design.



This is the front and back cover I designed which I created on Photoshop by imported a photo we took on our recce which I edited using a filter, and added a style of font.



This is the second and third pane to the digipak, also designed on Photoshop with the same effects.