Here are some screen shots of my technical analysis, broken down shot by shot:
This video is a typical commercial based boy band video. The deconstruction of this video has enabled me to look beneath the surface of a typical boy band video, and gain a real understanding and meaning of the production involved, which we will need to think about incorporating into our video.
While looking at this video it has allowed me to realise the clear fast cutting rate is crucial within a music video to keep the audience entertained and wondering where the video is going to go next. Without this it would lose the repeatability factor which is needed for an interesting video.
The large number of meat shots used also has shown me that these are crucial within a boy band, as a video is a marketing tool for the band, so there needs to be a large number of shots of the band to attract their target audience, which for us will be predominantly be a female audience.
Camera movement is crucial for keeping the video alive and entertaining for the audience, and it used to great effect within this video. Nothing greatly exciting happens within the video however the movement of the camera within the setting makes it enjoyable to watch. Although there are a couple of static shots the way they have integrated the rule of thirds within them and the mise-en-scene doesn't make them too dull for the audience.
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