After analysing our audience research last year we came to the conclusion that we need to include different strategies of gaining the data to help us mould and shape our final product to suit our target audience. Survey monkey is a good interactive way on gaining an insight into the viewers thought, however we feel the last time we use it some of our questions were rather week, thus the wording we used formed a leading question.
Therefore by using semantic differentials we believe we can still get back useful reliable results without forcing the audience down a certain route. It allows us to quantify opinions and gives the interviewee a scale on how much they liked or disliked an aspect of our work.
Furthermore there are other techniques we will use in gathering audience research such as focused groups. The focused groups are likely to consist of people we believe would be our target audience, younger males and females. They are a great way of testing our products, by understanding different opinions within the group, immediately. They also include concentrated feedback and we can ask how any improvements may be made
Where are the results?
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