Here are five music videos which I have recently seen and taken my interest in different ways.
In this Ed Sheeran video there is not much going on being so simplistic however I find it very intriguing and effective, with the presence of only one man in the majority moving to the pace of the song in just an empty room creates the question, why? However I feel it gets me focusing on him all the time and wondering what's he going to do next? Which I feel a video should do.
Two Door Cinema Club have clearly used quite a low budget to produce this video however I think it is effective and amusing. It's simplistic with the clear view of people dressed in black in the background being used as props, however I feel this brings the enjoyment to the video and makes it entertaining.
What I like in Examples video is the rich British feel which is bedded throughout this video and the relationship between the lyrics and video, with the youthful generation portraying the crazy stereotype which is often given. I like the location of the abandoned setting as it gives a feel of a secret location away from the normal world, where they're having a good time.
The reason I like this video and feel it is effective as it's a video which almost anybody could recreate and it is fun to watch! Bruno Mars' main target audience is younger people, so this style of video allows his fans to relate to him, and even create their own style which many fans have done, which shows the video has done its job, and sold to the audience.
I really like this narrative based Coldplay video, as as the video develops, however going backwards in time, the story of the song unravels which leads you through the main characters story and develops meaning as the song goes on which relates to the lyrics, "I'm going back to the start" which happens in the video, which the audience could relate to situations in their life where they wish they could do the same.
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